Happy October Newsletter
Fall is here, and I am anticipating one of my favorite holidays--Halloween! Do you plan on enjoying Halloween safely? I'm excited to dress up my kids and celebrate.
Did yesterday's Facebook crash affect your online engagement? That was an awakening for many small businesses that rely on social media marketing. Maybe it's time to diversify your marketing strategy?
For online marketing, I recommend direct digital advertising for your product, service, or organization. Advertising on social platforms such as YouTube, Facebook, Instagram, or Yelp has a powerful impact on your brand awareness for your targeted market.
By the way, we just became a Yelp Advertising Partner. As a partner, we work directly with Yelp to get insider analytics and professional recommendations to increase lead generations.
Blue Icon Communications continues to strengthen our relationships with partnerships with major digital vendors to provide excellence in service for our clients. You can always contact us to see how we can help.
Wishing you success,
We are now Constant Contact Certified!
Louis Reyes, Blue Icon Communications, has been named a Certified Partner by Constant Contact, a leader in online marketing solutions for small businesses.
As a Certified Partner, Louis has demonstrated in-depth knowledge of the Constant Contact online marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their investments in email and online marketing.
October Marketing and Holiday Planning
Here are some holiday themes for this month, of course, let's not forget Dia de Los Muertos which has become a big holiday celebration for our Latino community. It's all about your target market.
This week is get organized week, which is a good opportunity to pitch planning and end-of-year goal setting. I always loved those custom promo calendars. You can create a promo 2022 calendar--we can help.
Finally, make sure that when you use any holiday or special occasion, that makes sense for your brand. Your audience is interested in unique content that is relevant to your brand, not random posts because it's "National Coffee Day".
From a Yelpista to a Yelp Advertising Partner
I love Yelp and I still use it for service-based businesses. I gave recommendations and read recommendations for restaurants, auto detailers, barbers, pretty any type of business to consumer entity.
When Yelp outreached to our company and asked if we would be interested in becoming a Yelp Advertising Partner, we jumped at the opportunity.
Why Yelp Matters: Advertising on Yelp gets you in front of consumers...
...at scale. There are 100MM unique visitors to Yelp each month.
...with intent. 97% make a purchase after visiting Yelp.
...at the moment of decision. 85% of searches on Yelp are unbranded.
We’re excited to help you leverage the positive impact of Yelp. Contact us to get started!
Sources: 1comScore Media Matrix, 2019 | 2SurveyMonkey Audiences, 2019 | 3Yelp Internal Data, 2019